About
A consultancy that has to live with what it recommends.
New Era AI Ltd is an AI consultancy based in Llanelli, West Wales, working with clients across the UK and worldwide. We pair businesses with a dedicated senior consultant, find the inefficiencies actually costing time and money, and write a 12-month roadmap that survives contact with a busy quarter.
- Founded in
- Llanelli, Wales
- Company no.
- 13167322
- Coverage
- All four UK nations
- Retainers
- £600–£2,800/mo
Why we exist
Most businesses know AI could help them. Far fewer know which bottleneck to fix first, which tools to ignore, and how to keep a plan alive after the first workshop. That gap is the whole reason this company exists.
What tends to happen without a named consultant and a written order of work is predictable: a chatbot widget that never reaches the CRM, a platform chosen because a competitor mentioned it, a one-off workshop with no days booked to come back, and a team quietly returning to the same missed calls and spreadsheet hand-offs six weeks later.
So we sell days rather than software, we write the roadmap down, and we come back every quarter to check whether the number that was supposed to move actually moved. When something is genuinely ready to build, we quote it as its own project and build it ourselves.
The company is based in Llanelli, West Wales, and works UK-wide. Most consulting days run remotely; on-site days happen when a workshop or a systems walk-through is worth being in the room for.
Where we stand
Six positions we will not quietly drop when it is inconvenient.
- 01
Advisory before software
The first question is never which tool. It is which bottleneck, and whether it needs software at all. A good proportion of what an audit finds is fixed with a routing rule and a written-down process.
- 02
Build is quoted separately
Consulting days cover Discover, Roadmap and Support. Execute is scoped and priced on its own, so a retainer never quietly becomes an open-ended development contract billed at a consultant day rate.
- 03
Prices are published
Retainers run from £600 to £2,800 per month and the full tier comparison is on the packages page. You should not have to book a sales call to find out whether you can afford us.
- 04
We are on the hook for the build
We develop and operate Echo One and Nexus One ourselves. The people who write the plan are the people who ship it, which changes what gets promised.
- 05
Your data is not training data
We follow UK GDPR, use enterprise-grade providers, and agree data-handling boundaries in writing before anything is built. Client data is never used to train public models.
- 06
We will tell you not to buy
If the constraint is obvious and the fix is a fixed-price project, we say so rather than selling a retainer to confirm what you already know.
How an engagement runs
- 01
Discover
Your dedicated consultant audits your operations to find the inefficiencies and bottlenecks actually holding you back.
- 02
Roadmap
We build a bespoke 12-month AI roadmap, prioritised by impact and effort, so you know exactly what to tackle and when.
- 03
Support
Ongoing consulting days each quarter keep the roadmap on track, adapting it as your business and the AI landscape change.
- 04
Execute
When it is time to build, implementation projects are scoped and quoted separately, so your consulting retainer stays focused on strategy.
Why people pick us
Hands-on technical delivery
Not just slideware: we build and ship real AI systems, from automation pipelines to custom hardware and AI integrations.
Senior-led throughout
Every engagement is led by a senior consultant, never handed off to a junior team.
Practical and ROI-first
Every recommendation is judged on operational impact, not novelty.
Multi-sector experience
Proven across lead generation, home services, and SaaS businesses.
Next step
Start with the free AI Opportunity Assessment.
A short, no-obligation conversation about where enquiries, hours and revenue leak today. You do not have to pick a tier to have it, and what comes out of it feeds Discover, so the first paid day starts from evidence rather than a blank sheet.