Based in Llanelli
AI Consultants in Wales
New Era AI is a Welsh company that works across Wales. The office and the 01554 number are in Llanelli. From here we cover West Wales, the South Wales corridor, and North and Mid Wales (usually remote, with visits when a workshop is worth the travel).
- Region
- Wales
- Page type
- Service area
- Base
- Llanelli, West Wales
- Delivery
- Remote-first, on-site days
The short version
The work is senior-led consulting plus products we operate: Echo One for calling, Nexus One for CRM, and Appointment Engine for booking. UK-wide clients use the same packages. This page is for organisations whose home patch is Wales.
Being based here means on-site days are ordinary rather than an event, and it means the first meeting can happen without a train fare. It does not mean a Welsh business gets a lighter version of the work; the method and the published prices are the UK ones.
Wales is four labour markets, not one slogan
A heating firm in Carmarthenshire, a professional practice in Cardiff, and a manufacturer in the north do not share the same first AI job. This page exists so a UK-wide pitch does not flatten those differences.
West Wales is where we sit, so on-site days are ordinary. South Wales is the corridor we travel most. North Wales and Mid Wales are remote-first unless you want a day in the room.
If your territory is already England as well as Wales, the UK page is the better index. If it is Swansea Bay or the Capital Region, use those city URLs.
A lot of Welsh SMEs we meet have never had anyone map how a job moves from first call to paid invoice. That map is usually worth more than any single tool, because it shows where the enquiry is actually lost before we spend a penny fixing it.
How we work across Wales
- Same UK retainers: Pulse through Partner, remote or on-site.
- On-site is easiest west and south. North and mid are planned visits.
- Build work (voice, CRM, workflow) is quoted after Discover.
- English is the business language of this site. Engagements are with organisations across Wales regardless.
Local industries and the first job we usually find
West Wales trades and home services
Missed calls while you are on the tools. Voice answering and a diary join usually beat a strategy offsite.
South Wales sales and multi-site ops
Llanelli to Newport often needs one CRM standard, not a spreadsheet in each depot.
North and Mid Wales remote retainers
Distance is not a reason to skip Discover. Quarterly days can stay on video until a build needs a room.
What people ask us to fix here
A first Welsh roadmap
An SME that knows AI matters but not which department owns it. Discover writes a 12-month order of work in plain English.
Numbers that cover more than one county
One answering standard, local diaries behind it, instead of a different voicemail in each van.
Public-facing SMEs with a data boundary
Customer records stay off public chat tools. Providers and handoff rules are named before any pilot.
Products only if the bottleneck says so
Echo One, Nexus One and Appointment Engine are options. Many Welsh clients start by joining phones and CRM they already pay for.
Areas served
- West Wales
- South Wales
- North Wales
- Mid Wales
- Carmarthenshire
- Swansea Bay
- Cardiff Capital Region
- Llanelli, Swansea, Cardiff, Carmarthen and Newport
Questions
Wales, answered.
Where in Wales are you based?
Llanelli, West Wales, on the 01554 area code. That is the company base.
Do you cover North Wales and Mid Wales?
Yes. Those regions are usually remote-first, with on-site days when a workshop justifies the travel.
Do you only work in Wales?
No. England, Scotland and Northern Ireland are in scope. This page is for Welsh home patches. The UK page lists the rest.
Can a Welsh sole trader start small?
AI Pulse is one consulting day per quarter at £600 per month. A free AI Opportunity Assessment comes before any package.
Is software build included in a Wales retainer?
No. Discover, Roadmap and Support are the retainer. Execute is quoted when a job is ready to build.
Should I use Swansea, Cardiff or this page?
Use this page for Wales as a whole. Use Swansea or Cardiff if almost all of the operation sits in that cluster. Use South Wales if the territory is the M4 corridor.
Do you work in Welsh?
The working language of this site and our delivery is English, and engagements run in English. We work with organisations right across Wales on that basis; if Welsh-language materials matter to your customers, that is something to raise in Discover.
Next step
Start with the free AI Opportunity Assessment.
A short, no-obligation conversation about where enquiries, hours and revenue leak today. You do not have to pick a tier to have it, and what comes out of it feeds Discover, so the first paid day starts from evidence rather than a blank sheet.