CEO, Founder
Simon Mathias
Simon Mathias is founder and CEO of New Era AI, a Llanelli company that helps UK businesses put AI into existing work rather than buying tools for their own sake.
He comes from business and entrepreneurship, so the question is always which process to change first: administration, lead handling, inbound calls, or internal workflow.
He set the dedicated-consultant model and the commercial direction for the consulting retainers, and he has been closely involved in Era One, the company's custom business software.
He works with clients and partners on what is possible today, not what is fashionable.
Next step
Start with the free AI Opportunity Assessment.
A short, no-obligation conversation about where enquiries, hours and revenue leak today. You do not have to pick a tier to have it, and what comes out of it feeds Discover, so the first paid day starts from evidence rather than a blank sheet.