Stampli needed to ship launch work fast, with design resources already committed elsewhere. It used Codex and ChatGPT Work to compress weeks of production into days.
What changed
ChatGPT Work was used alongside Codex to move launch production forward under a fixed deadline. The core change was shifting more of the production workflow into a rapid loop rather than waiting for the full cycle to complete.
Why it matters for business teams
If your release timelines are constrained, faster iteration can reduce idle time across teams. In this case, the result was a shorter path from idea to market.
What to do next
- Pick one launch workflow step that usually takes weeks when inputs are partial
- Run a short pilot using Codex and ChatGPT Work for drafts and iteration, not final sign off
- Measure time from first idea to internal ready to ship, then compare to your last baseline